Japan's largest branding firm.
As Japan's largest consultancy with an exclusive focus on branding, Gramco has the experience, the know-how, the resources and, especially, the people to help clients establish their brands effectively in the domestic and global markets. As a look at our portfolio on this site shows, we have conducted branding projects for many of Japan's largest, best-known corporations, helping them to unify their brands and communicate them more effectively.Many if not most of these companies have a higher profile today than before we conducted our branding project. We have also helped numerous young companies establish themselves in the market and attract positive attention to their brands. Even after completion of a branding or rebranding project, many of these clients continue to rely on us for support in meeting their emerging branding needs.

As Gramco has grown in size and experience, and as interest in branding has grown in Japan, we have been able to attract increasingly capable staff, whether talented young people directly from university or veterans of fields such as advertising, business consulting, market research and IT. All these creative people have a passion for branding ― and for deploying it to help businesses do business better. Our approach stresses both the intelligence to uncover and solve clients' particular needs, and the sensitivity to help clients achieve the proper “tone and manner” in terms of language and design to raise their brand appeal to the highest possible degree.

In a reflection of this dual focus, our organization is roughly divided between planning and consulting staff, on the one hand, and design staff, on the other. The members of our planning divisions, which operate as semi-independent “companies,” and our design divisions, which handle both graphic and architectural/interior design, work closely with each other to create integrated solutions that take into account both appropriate linkage between the clients' management and its branding strategies and positive visual identity (VI) development to bring these strategies coherently before the public eye.

One of the first firms in Japan to recognize the importance of new media as a key branding contact point between organizations of all kinds and their stakeholders, Gramco also has a Web/Motion Unit staffed with gifted Web designers and video producers. Our Publications and Editorial Division, Markable Inc., has released a long list of publications clarifying various issues involving brands and branding for interested readers in Japan, where knowledge of this exciting field is still relatively limited.

Gramco's Key Characteristics.

• Japan's leading branding consultancy, Gramco employs a systematic approach to research and strategic and conceptual planning for design and development of brand contact points.
• Gramco gives clients the full benefit of a wide range of integrated proprietary methods developed through more than 20 years of experience in the branding field.
• Gramco's professional staff have helped a growing list of leading Japanese corporations as well as regional governments and educational institutions to establish and strengthen their brands and raise their profiles.
• Companies in China and other Asian countries have also begun turning to Gramco to help them establish brands with which to expand their business in their home markets and extend their operations into the global marketplace.
• Gramco established a Chinese subsidiary, Gramco Shanghai Inc., in May 2004 to reinforce its ability to serve clients in the burgeoning Chinese market and elsewhere in Asia. Gramco Shanghai subsequently established a branch office in Beijing in August 2006, moreover, as a second base from which to provide solutions to a broad range of branding needs across the region.
• The inclusion in its Group of the Gramco Architectural Design Company enables Gramco to respond to client requirements for "space branding" through the creation of store, showroom and other environments that serve as brand experience contact points. This capability sets Gramco apart from all other branding consultancies outside the United States and Europe.
• A highly professional Web team operating in Gramco's Production Company 2 enables clients to manage their brands skillfully on the Internet as well.
• Gramco is realizing brand building on an increasingly global scale today, supported by its longstanding partnership with Dragon Rouge, France's largest branding design firm, and an expanding partnership network in the United States.

• Characteristics of Gramco
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• Access (Tokyo Headquarters)
• Access (Shanghai Office)
• Access (Beijing Office)
• Gramco's Business in China
• Recruiting
• Gramco Library