Comprehensive support for brand formation

A brand is not formed by looks alone. Nor are theory and logic sufficient in themselves to create a brand that can capture consumers' attention and implant itself in their memory. Branding requires an ability to extract strategies from complex research and analysis and marketing activities as well as a compelling design capability for visualizing and embodying the strategies. Gramco takes full advantage of its specialized knowledge in both these respects to establish connections between strategies and expressions and to create an expanding brand ring.We call this integration of the special characteristics of the right and left sides of the brain the Creative Branding Approach^TM.

Gramco is recognized as the top branding firm with its roots in Japan in terms of both scale and accomplishments. Our experience covers the full range of branding projects, from new brand establishment to revitalization, repositioning and expansion. We apply original methodology to develop and promote every process, beginning with research and concept creation and extending to copy, design and application. Besides operating from our headquarters in Japan, we have established an independent company in China to undertake branding projects in that growing market. We have also organized a structure for conducting brand establishment on a global scale through alliances with leading firms in France and the United States.

We also establishing a branch office in China. With the cooperation with the powerful firm of France and the United States, the brand construction system which can be developed to global is arranged.

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