Connecting brand contact points

Experience plays a central role in the formative process that establishes brand recognition in people's minds. A brand is memorized →recognized →understood through good (positive) experiences that a corporation offers at various contact points. "Various" is a key word here, because memory is in a constant state of flux, and a one-time experience is not sufficient. A brand is established and maintained when consumers enjoy positive experiences several times in succession, or at various brand contact points, which leave a favorable impression in their minds.
Gramco establishes these various contact points based on a concept we call the "Brand Ring^TM". We understand that it is essential to communicate a brand multilaterally by taking advantage of the opportunities offered by such "venues" as TV commercials, magazine advertising, the Internet and, in addition to these, retail establishments and showrooms as well as by giving customers tangible experience of the brand through the actual products and services.

But no matter how many brand contact points there may be, the desired effect will not be achieved unless consistency is maintained among the tone, voice (the "sound" of the brand) and behavior emanating from each venue. An approach devised to create linkage among the brand contact points is the essence of brand communication.

• THE GRAMCO METHODS
• Brand Model
• Brand Pyramid
• Brand World Design
• Brand Ring
• Brand One
• Style Control