Style Control

Gramco Style Control, or " impression control," is an approach to establishing and controlling a consistent brand expression style in various communication settings. We call the guidebooks we produce to facilitate this control " style guides " (or by the alternative name " tone & manner guides " ).
But what happens if inconsistent impressions are communicated at various brand contact points? Customers and stakeholders will not realize that they are encountering the same brand. Transmission of inconsistent impression at contact points can cause corporations a regrettable loss of opportunities, because it is through an " accumulation of good experiences and good impressions " that customers' understanding of a brand and empathy for it are enhanced.
Gramco has realized its unique impression control on the leading edge of today's complex branding methods.

■1 Interaction with the concept to enhance understanding:
We convert the brand concept (concept development employing our Brand Model^TM) into a word or phrase whose meaning customers and stakeholders can sense easily, and a word or phrase (visual expression keyword) that can be easily understood by designers and creators and others involved in production. This ensures consistency between the concept and style.
■2 Visual design development appealing to intuition:
We then convert the above-mentioned visual expression keyword into the basic design and colors and create a key visual to form an intuitive impression.
We can realize these methods because we employ both the right and left lobes of the brain, or both strategic and design structures.
Collaboration between the staffs of our production company, with its ability to create exquisite visual expressions, and our sales and planning companies, with their ability to plan incisive brand strategies, comes to fruition under a creative branding approach.

• THE GRAMCO METHODS
• Brand Model
• Brand Pyramid
• Brand World Design
• Brand Ring
• Brand One
• Style Control