Quest - The Road to a Major Brand

The first steps toward establishing a major brand are laid out in this book! "Want to sell products?" "Want to be well-liked by customers?" "Want to compete with major global corporations?" We explain how to create a basic brand concept and outline the concrete steps to brand-building, all accompanied by case histories and original illustrations drawn from our abundant experience.
Published by Zeimukeiri Kyokai Co., Ltd., 2004 /￥1,200 (incl. tax)