Brand Power

What are the necessary conditions for creating a power brand? From well-known top brands to niche brands known only to savvy people, this definitive book unlocks the secrets to what makes a brand a brand through extensive investigations and interviews. This highly recommended book takes one step closer to the brand essence than Mark, Gramco's previous book, and presents its findings in a rhythmical style that unfolds in time to the reader's breathing.
Published by Chuokoron-Shinasha, Inc., 2002 / ￥2,000 (incl. tax)