Brand Challenges

The challenges faced in keeping up to date, the challenges faced in taking on the future in advance, and the challenges faced in efforts to maintain the past in the present. . . . Brand Challenge employs interviews with leading brand corporations to extract various aspects of the challenges that form the source of their core brand power. This is your chance to read about the backgrounds of today's top brands and explore the contemporary theme of "brand challenges."
Published by Chuokoron-Shinasha, Inc., 2004 / ￥1,900 (incl. tax)