Mark

What is the history and meaning of the mark, the "face" of a brand. What structures have marks employed to appeal to consumers? This easily understandable, highly readable fact-based book about prominent brand marks comprises interviews with leaders of Japan-based and Western corporations that are armed with recession-proof power brands and includes many illustrations.
Published by The Yomiuri Shimbun, 1999 / ￥2,000 (incl. tax)