Power Brand Companies

Corporations that have succeeded by repositioning their brands/Methods of reviving old brands/Deep relationships with brand and business models/Effects and structures of single brands and multi-brands/The things to be learned from city branding. . . . The facts and considerations involved in brand strategies as explained by 12 U.S. corporations are collected here in an highly readable manner.
Published by Toyo Keizai Inc., 2003 / ￥1,600 (incl. tax)