Concepts replete with creativity, output supported by sound logic

Gramco has developed an effective structure for developing a brand in an integrated manner. We handle research and analysis, strategic brand platform construction, system arrangement, naming, and logo design and application as well as store and office space design and Web and motion picture production. In fact, we are Japan's only specialized branding firm that has succeeded in gathering virtually every function necessary to every aspect of branding under one roof. (As an added client benefit, this capability of solving all the issues involved in branding as they arise also means we can offer complete confidentiality when working on a project.)

Gramco makes use of this structure to implement its advanced Creative Branding Approach^TM. The design staff from our production company participates from the initial stage of brand establishment onward, working with the client to develop a concept. Our staff, responsible for concept establishment, is also engaged in the project from beginning to end, guiding it to meet its objectives.

The participation of our creative staff from the beginning also makes it possible to visualize the concept early and adjust the orientation of every member of the team engaged in the brand development. We prevent inconsistencies from occurring by confirming and sharing individual impressions of the brand. By assigning a project manager from the strategy/concept establishment section and a project leader from production/design section to every project, we are able to demonstrate both logical and creative thinking through cross-functional teamwork.

• What's a Brand
• Why is a brand essential?
• Creative Branding Approach